Writing Killer Press Release for Massive Publicity

Online marketers are always on the lookout for promotional channels that are novel and are yet to be saturated with the unfortunate stigma of marketing abuse. Different people are constantly trying to find new ways by which they could promote their online enterprises.

One of the newer, and most effective, marketing strategies are press releases. Press releases are informative and objective pieces which are supposed to be newsworthy, and are circulated in PR wires for pickup by various news groups and editors. Once a press release is picked up, it can be published in various channels all over the Internet, or even through print publications.

Immediately, the sharp marketing mind would be able to see the grand potentials of press releases as amazing tools that would help them spread the word about their business. Imagine the promising things that await if ever a press release is picked up or print or online publication. Such would be tantamount to instantaneous exposure for your business to entirely new audiences!

However, you cannot simply write a press release the same way you would an article, or a content piece, or a sales letter. To employ the same style with press releases would be to court disaster. Your press release wont be accepted by newswires, hence, it wont have the chance to get picked up.

So how exactly should you write a press release? Lets take a look at the guidelines below.

* Pay attention to the 5 Ws. These are Who, What, When, Where and Why. These are the questions which your press release should focus on. If youre going to write a press release for your dog grooming business, for example, you should be able to state who you are, what your business is about, when it will, or was, launched, where it can be found and why it was established. If you are going to launch, or just launched, a new product, you would have to state who the creator is, what the product is all about, when it was or will be launched, where it can be bought, and why it was introduced to the market.

* Be objective. Remember, a press release should be a newsworthy item. News is never subjective. Stay away from flowery words that merely tend to hype up what you want to discuss. Stick with the facts, and ONLY the facts. You are writing news, not a promotional piece.

* The ultimate aim is to promote your product, but be subtle about it. To do this, reorient your focus. Try to make your press release informative instead of persuasive. Remember, youre not writing a sales copy. Youre writing something that would announce your business or your product.

* There are three parts to a press release: the headline, the summary, and the body. The headline is the title of your piece. The summary is a paragraph that would serve as an introduction to your press release, or a summary of its most salient contents. The body is where you objectively discuss the 5 Ws.

* Length is not a factor. Dont ever think that if you write a longer press release, it would have a better chance of getting picked up. Often, the rule is, the more concise your press release, the better its chances are of success. A 1,000 word piece is considered a little too lengthy for a press release. 300 to 700 words are succinct enough for this purpose.

Press releases can win for your business the exposure it needs. It is capable of instantaneous results for as long your press release gets picked up and published. A lot of Internet marketers have testified to the power of press releases as marketing tools. So put on your thinking cap and commence to write an objective and informative piece about your business or product, observe the guidelines we have delineated above, and ready yourself for the new audience youre most certain to garner.

Of course this short article only gives you a brief guideline about writing effective press release. If you wish to learn more then I suggest you to download Press Release Magic, a 70-pages PDF manual that will give you more insight about how to promote your business using the power of press release. Heres the download link:
http://www.privatelabelpublishing.com/press-release-magic.pdf

Media Protocol for Business and Life

When I was a Venue Media manager with the Commonwealth Games, I received some of the best coverage of the venues that I was looking after. I had some people ask me what was my secret.

I first inquired what they were doing and found out that some of them had an attitude of seeing the media as something to be suspicious of, to keep at bay and give as little as possible. In turn, the media had little regard for them as well.

There are many people who treat the media this way as well when it comes to their business, and then hope that the media will give them great coverage and a good story as well. This is a receipt for disaster.
First, true media does not have the time or energy to GET everyone. Often the people end up getting themselves in their worry or nervousness. They may say something dumb or negative or attack the reporter who is just doing his or her job. In most cases, the media does not have an ulterior motive and is just collecting information. If you do something foolish, remember though that it is not the medias job to help you out of a crisis.

When you treat people with respect, they are much more likely to treat you the same way. Yes, there could be exception, but in most circumstances, I have found that it was never about me and more about what was happening to them at the time. For example, I had three cases where the people werent great to me, and in each case, they came back to apologize with gift or peace offering in hand.
They were each dealing with personal issues and / or were having a bad day. With forgiveness, you create a friend, someone who is more willing to help you out in the future.

Keep in mind that we need a symbiotic relationship with the media. There will be times when you want to announce an upcoming event, a breakthrough or change in your organization etc. How you have treated them in the past will affect what kind of coverage you will get and whether it is good or not.

The media can supply you with some very valuable free coverage and coverage that is 3rd hand. This coverage gives credibility to what you are doing or saying.

And should something happen that could be negative, the media may write the story whether you cooperate or not. For the most part, it is better to have your comments included rather than them only having half the facts or speculation to go on.

If it is a special event that will last for a while, coffee, treats and smiles go a long way with having them stay and giving good coverage. The cost of a coffee and a treat is small potatoes compared with the coverage that you can receive.

Oh, and my secret, just that. I treated them like human beings. I offered to get them coffee. And when the game went late, on the break I took them up to the athlete and coaches dinner area and gave them sandwiches and drinks. They were able to get great interviews and we received great coverage.

This can be a metaphor for many areas in our lives. Ask yourself, “How am I treating the people in my life that can help me the most?”