Find a Notary Public

April 27, 2010 by admin · Leave a Comment
Filed under: Public Relation 

loan signings and fingerprinting services at times and places other than during standard business hours or at routine locations (banks, title, attorney escrow and real estate offices) because many people can’t afford the luxury of travel to a Notary Public’s office due to scheduling conflicts, disabilities, child care, working hours, or transportation problems.

Mobile notary publics provide a broad range of services such as loan document signings, administering traffic school test, witness deeds of trust, and notarize immigration papers, that oaths, provide expert witness service in court, fingerprinting, and seal other official documents from the privacy of your own home or office.

Mobile notary service has recently become a very popular career choice for individuals just looking to earn extra income or persons looking for flexible schedules. The mobile notary has become the icon for real estate, mortgage and title companies over the past 10 years. In many cases the notary is the only individual other than the appraiser that a borrower will physically see during a loan transaction. Before, one would usually have to pack the kids, get their identification, jump in the car and drive to the attorney, title or escrow office to sign important documents. Today, the mobile notary public will meet you at a specific time and location to and avoid you having to leave work early and fight traffic to get across town to the handle your business.

With the aid of the Internet, it is awfully easy to find a mobile notary service these days as many commissioned notaries have their own websites, some banks and credit unions have notaries, but they usually won’t travel to meet you. There are some Internet sites like needanotary net that provide an extensive listing of notaries, whose credentials have been verified by a human being. This provides and assures you confidence that the person you engage is a trusted professional. This also saves your from unnecessary phone calls to verify the capacity of the person you are considering engaging. These types of sites can put you into contact with local notaries that are within your local area or neighborhood.

Some of these sites cater to businesses that use notaries as a core part of their business as well as to the general public. I personally would stay clear of any sites that require you to register, as they are usually contract service companies that normally charge you 30% - 50% extra, to dispatch a notary at your convenience. Dealing directly with the notary public will in most cases get you the best pricing. Most Internet sites allow you to enter your location via a zip code, city or county in order to find a notary.

When you actually contact a notary and schedule an appointment, accurately describe the exact nature of what it is that you need done and where you are located and expect to meet, so they completely understand the task at hand and price it accordingly. Also make sure you completely understand the services to be provided and the fees for such services.

Free Publicity For Your Landscaping Business

April 20, 2010 by admin · Leave a Comment
Filed under: Public Relation 

Regardless of whether you are just venturing out into the business world or already have a successful company, budgeting your expenses will help to improve profits and the overall health of the business. The largest expenses that a landscaping business has are advertising and the cost of equipment. The prices associated with a print advertisement can be significant, which is why a growing number of business owners are turning toward an alternative way of spreading the word about their landscaping business. With a company that provides local services, such as landscaping, it is more important to reach a local audience as opposed to a national one.

The most common way to generate free publicity for a landscaping business is through a press release, which is distributed to local newspapers, magazines and trade publications. Whether the landscaping business has an actual storefront present, is home or web-based, this option may have a positive success rate. In order for a press release to be worthy of publication, it must feature some type of news. A terrific example would be a grand opening, the launch of a new website, a free landscaping project contest or similar newsworthy event. A photograph of the business owner would make a nice accompaniment to any press release and may even grab the editor’s attention. Press releases can be submitted via mail, e-mail or fax and should be directed to the editor’s attention.

Many businesses, including those that provide landscaping services, often choose to have a website. Although the internet does provide for national exposure, many local customers may surf the web for landscaping information. A website should be professionally designed, regularly updated and feature plenty of landscaping example photos to showcase your ability. With a website, the free promotional opportunities are unlimited. From press release submission websites to article marketing and search engines, there are plenty of ways to get the word out about your new web presence.

Just as there are a number of ways to generate paid advertising, there are even more ways to obtain free publicity for your landscaping business. Most local companies will find paid advertising works most effectively in the telephone book’s yellow pages, but may also find limited success with newspaper andor radio advertising. The main problem with the latter is that newspapers are often discarded quickly and most people do not have a pen handy when listening to the radio in order to write down a contact number. When you reduce the advertising costs and increase profits, your company’s bank account will begin to glimmer just as much as the dew on a beautifully landscaped lawn.

Getting Free Publicity for Your Business

April 12, 2010 by admin · Leave a Comment
Filed under: Public Relation 

Advertising is telling the world how great you are, while publicity is having others tell the world how great you are. Companies and organizations that understand the importance of publicity are generally more successful than those who use advertising alone to reach their target audiences.

Newspapers, magazines and radio and television news programs are filled with stories about businesses and organizations. Those who know how to present materials professionally to the right people will get media coverage for free, while those who don’t understand how publicity works have to rely on large advertising budgets to reach their audiences, usually with less impressive results.

“If you can get a news organization to report about your event or praise something you’re doing, you have gained an enormous amount of credibility that simply couldn’t be generated through paid advertising,” said David Forman, a public relations veteran and author of “Publicity Professor,” a workbook that teaches business owners how to get free news coverage.

The first step in reaching out to media professionals is to create an appealing press release. Its main purpose is to get an editor or producer interested in what you have to say or in what you are doing. It should contain enough information, specifics and quotes that a writer can craft a story from it without ever having to call you.

A media alert is another tool for getting press coverage. Its purpose is to give news assignment desks the specifics about an event in a way that entices editors or television news directors to send a reporter or camera crew.

There are dozens of other ways to get news coverage, such as placing feature stories or writing pitch letters offering your expertise in a subject for quotes or on-air interviews.

Forman says you don’t have to hire outside help to get publicity.

“Nobody knows your business like you do,” Forman said. “You simply have to reach the appropriate person with your message, in a format that media professionals expect.”

Using real-world examples, “Publicity Professor” shows you how to give editors and producers exactly what they’re looking for to get your story covered for free.

The guidebook includes easy-to-follow templates of press releases, media alerts, feature stories and pitch letters; suggestions on creating newsworthy special events and awards programs; and resources for contacting local, regional and national media.

Getting Word of Mouth Started: New Book PR Method

April 4, 2010 by admin · Leave a Comment
Filed under: Public Relation 

Authors and business people often go to extremes to publicize their book or product launch. Sometimes, the most successful method can appear in front of them. Take for example, book publicity. It is the one of the toughest cases to crack. Each year, at least 50,000 authors are published in the United States. Tens of thousands of authors publish electronic books. Most fail to get noticed. Very few achieve any of their goals as authors – to build up readership.

Here’s a way to get the word out and polish off your book before it hits the stores: sampling. Major corporations utilize focus groups, pollsters and other marketing experts to build up their brand name. This is similar to planting seeds to get a garden or orchard to grow. The more seeds you plant, the better your chances to grow vegetables or apple trees. As an author, you can use sampling or “seeding,” to build up awareness of your book. During the publishing process, we discovered a clever way to attract readers, and at the same time, we can upgrade our book.

Having been through the publishing process for many decades, we experimented with what every author secretly fears: a peer review. But, we did it with a twist. Instead of waiting until the book is published to read the reviews, we posted the book on our website to accept all criticism in advance. We called this a “Public and Peer Review” of our book, entitled “Investing in the Great Uranium Bull Market: A Practical Investor’s Guide to Uranium Stocks.”

Before posting the first eight chapters of the electronic version of this book, we notified subscribers, several days earlier, that the book would be available on June 18th at 11:59 P.M for Open Review. In the email notification, we included a reminder to “tell a friend” about the book’s pre-publication.

By the time this book was ready to be electronically published, our large number of subscribers had jumped by nearly 10 percent! In less than one week, we had gained more new subscribers than we had in the previous few months. Our Alexa rating, for the week had also jumped ahead of nearly 1 million other websites. The one-week draw from the email notification had also increased the 3-month average by 267 percent!

This marketing opportunity provided us with greater readership. It might now offer us a broader range of opinions, helping us improve the book. Hopefully, there will be those annoying copy editor types, who will help point out grammar, spelling and punctuation errors. Previous tests, similar to this, have also drawn experts from the industry we have written about. This adds more texture to our research, and ultimately creates a better product for our readers.

Stay tuned for our next publicity surprise, after we review the success of our public and peer review. The key is to plan out a series of teasers to keep drawing visitors to your website and intelligently persuade them that your book is something they absolutely have to read.

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